So, who's behind elNudge?

elNudge is one of many products built by elSapiens. Here's who we are, why we exist, and how we work — in plain words.

01 · The problem

Every business hits the same wall.

You can feel when something isn't working. Customers slip away before they buy. Everyday operations get messy. Growth quietly stalls.

But fixing it usually comes down to two bad choices: pay a fortune to build custom software from scratch, or squeeze your business into rigid, one-size-fits-all tools that were never made for how you actually work. Most owners get stuck picking the least-bad option.

02 · How we began

So in 2024, we started elSapiens.

On 12 January 2024, Dawn Dharmistan founded elSapiens after two decades building technology — from government postal and police systems to software for companies around the world.

Everywhere he looked, the same story played out: good businesses held back by the wrong tools. We started elSapiens to change that — to be the partner that solves the real problem, not just another vendor selling software.

03 · How we work

We work like your cofounder.

Before we build anything, we learn your business. We map how it makes money, where customers drop off, and what's really slowing you down. Only then do we design and build — and only what genuinely moves you forward.

01Understand 02Identify 03Design 04Build
04 · The ecosystem

An ecosystem built around your business.

Not the other way around. We don't start from a blank page or force you into a box — we bring a ready, modular ecosystem and shape it to fit your business.

We do neither extreme

Most companies build from scratch or lock you into rigid tools. We do neither — proven systems, shaped to your model.

Why it matters to you

Faster setup means more time on what counts: understanding your business, finding bottlenecks, and driving real results.

Modular & flexible Built for integration Adaptable to any industry & stage Designed for measurable outcomes
05 · The products

One ecosystem. Every product connected.

Each product handles one real job — and they're built to work together. elNudge, the one you're on now, is the AI that turns website visitors into customers before they leave.

elNudge

Proactive AI that turns browsing visitors into buyers — before they leave.

You're here →
elAuth

Single sign-on — one secure login across the ecosystem.

elBooks

Accounting and bookkeeping, minus the busywork.

elInventory

Real-time stock and inventory control across locations.

CR
elCRM

Customer relationships and pipelines in one place.

elPOS

Fast, reliable point of sale for counter and floor.

AC
elAssetcare

Asset tracking and maintenance, always on schedule.

elHR

People, payroll, and HR operations, simplified.

elCatalogs

Product catalogs that stay in sync everywhere.

ML
elMLM

Network and distributor management, done right.

Explore the full ecosystem at elsapiens.com →

06 · The people

The people behind it all.

A small team, close to the work — building the products and solving the problems ourselves.

Dawn Dharmistan

Founder & CEO

Two decades in tech — from government postal and police systems to corporate apps for global clients. As CEO, he steers elSapiens toward innovative, user-centric work in e-commerce and SaaS.

Dawn Dharmistan
Sheril Maria George

Sheril Maria George

Co-founder

Co-founder of elSapiens, building the products and systems that turn the team's problem-solving into working software.

The team
V Aswathy Kamal

V Aswathy Kamal

SDE II
Aswin PP

Aswin PP

UI/UX Designer
JS

Jeesmon Shaju

SDE II
Antony Rone Oliver

Antony Rone Oliver

SDE I
Adhil Abdulla

Adhil Abdulla

SDE I
Vighnesh SL

Vighnesh SL

SDE I

Have a problem worth solving?

Prefer to talk? Call elSapiens at +91 94001 09889